Below is a user journey breakdown for each of Yugro’s key segments, showing how they typically engage with the platform and where the AI mentor adds value:

1. Aspiring Entrepreneurs

Who they are:

 Students, first-time founders, or individuals with a business idea but no formal plan.

Typical Journey:

• Discovery: Learns about Yugro through a referral, school, or online search.
• Onboarding: Chooses to create a business plan.
• Engagement: Follows the AI mentor through the 10-step framework.
• Outcome: Completes a business plan, gains confidence, and prepares to launch.

Key Needs:

• Structure, clarity, and step-by-step guidance
• Help articulating their idea and validating it
• A downloadable or presentable business plan

2. Existing Small Businesses

Who they are:

 Business owners who already operate but need help with strategy, operations, or growth.

Typical Journey:

• Discovery: Finds Yugro while looking for business support tools.
• Onboarding: Selects “I already have a business.”
• Engagement: Uses the AI mentor for unstructured support — e.g., refining pricing, improving customer experience, or solving operational issues.
• Outcome: Gains clarity, makes better decisions, and improves business performance.

Key Needs:

• Flexible, on-demand support
• Tools to improve or expand their current business
• Guidance without starting from scratch

3. Facilitators

Who they are:

 Coaches, consultants, educators, or community leaders who help others build businesses.

Typical Journey:

• Discovery: Invited through the Facilitator Program or finds Yugro while looking for tools to support clients or students.
• Onboarding: Registers as a facilitator and explores how Yugro can support others.
• Engagement: Uses Yugro to guide individuals or groups through business planning. May also use it to manage multiple users.
• Outcome: Empowers others, builds credibility, and grows their own practice.

Key Needs:

• Tools to support others efficiently
• Ability to track or guide multiple users
• Resources to enhance their own facilitation

4. Teams & Enterprise Users

Who they are:

 Organizations, incubators, or businesses with multiple users needing coordinated support.

Typical Journey:

• Discovery: Referred through partnerships or enterprise outreach.
• Onboarding: Team Admin sets up the account and submits member details.
• Engagement: Members use Yugro independently; Admin monitors usage and outcomes.
• Outcome: Team members receive consistent support; Admin sees improved performance and alignment.

Key Needs:

• Centralized management and billing
• Scalable support for multiple users
• Reporting and oversight tools